September 1, 2026 3 min read
What are GEO and AEO, and do you actually need them?
AI & Search
WordPress SEO
Is your WordPress website making a splash on search?
A WordPress website can look great and still be difficult to find where it matters.
Upkeep SEO Support helps you understand how your website is performing, identify the technical issues that may be holding it back and improve the pages and content that help people find you.
No jargon. No guaranteed rankings. No twelve-month contract you can’t get out of.
Just practical, honest WordPress SEO support from people who understand the website as well as the search side of it.
We do not need to have built or hosted your website to help.
What are SEO foundations?
Built in as standard when building a new website with Upkeep.
Every new Upkeep WordPress website starts with the technical and structural foundations needed to give search engines a clear understanding of the site.
We build these things in from the start rather than treating SEO as something that needs fixing after the website launches.
Need more than the foundations? That’s where our SEO Support comes in.
That includes:
- Clear site structure and URLs
- Sensible page hierarchy
- Properly structured H1–H4 headings
- Page title & meta-description controls
- Canonical URLs
- Robots.txt
- XML sitemap
- Google Search Console setup
- Sitemap submission
- Index & noindex controls
- Internal linking
- HTTPS
- Mobile-friendly layouts
- Redirects and 404 handling
- Performance fundamentals
- Appropriate structured data
- Pre-launch and post-launch SEO checks
How Upkeep can help your SEO
Practical WordPress SEO. Without the smoke and mirrors.
For most WordPress websites, we start in two places for SEO. We make sure the website is technically sound. Make sure the pages contain useful, well-structured content that people are actually searching for. That’s what we concentrate on. We don’t promise page-one rankings because nobody can honestly guarantee them. And we won’t recommend months of work simply because “SEO” sounds complicated. We’ll look at your WordPress website, explain what we find and help you work through the things most worth improving.
We can help if...
My WordPress website doesn’t appear on Google for things it should.
We can look at how the site is structured, indexed and understood by Google and identify any obvious technical or on-page problems.
I want to know whether there’s anything technically wrong with my SEO.
We can audit the website and check crawlability, indexing, redirects, site speed, structured data, metadata and other technical signals.
Has my new WordPress site had it’s SEO is set up properly?
We can review page titles, headings, content We can review the foundations after launch, check indexing, sitemap submission, redirects, metadata, Search Console and key technical signals to make sure nothing important has been missed.
I need ongoing help with content and SEO.
We can help you plan and improve service pages, landing pages, articles and other content without expecting your marketing team to become SEO specialists.
I want to know whether AI tools can find my website.
We can check whether the things within your control are making your content unnecessarily difficult for AI systems and search engines to access and understand.
I need help improving my existing WordPress pages.
We can review page titles, headings, content structure, internal links and metadata and recommend practical improvements.
WordPress SEO & AI Search
Can ChatGPT and other AI tools find your website?
Search is changing. People are increasingly getting answers directly through tools such as ChatGPT, Google AI Overviews, Perplexity and Copilot alongside traditional Google search results.
You may have heard this described as; Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), AI Search Optimisation or AI visibility. The terminology is still developing however the important bit is much less exciting: there isn’t a secret second version of SEO for AI. Strong technical SEO, accessible content and well-structured pages remain the foundations for making your website understandable to both traditional search engines and AI systems.
How we can help
What we can check
AI crawler access
We can check your robots.txt and relevant hosting or CDN settings to make sure the site isn’t unintentionally preventing recognised AI crawlers from accessing public content.
Accessible WordPress content
We make sure your content is accessible rather than hidden from automated systems so they can check how key content is being delivered and whether anything is blocking it.
Clear page structure
Pages containing clear sections, questions, answers and useful standalone information are easier for both people and automated systems to understand.
Structured data
Appropriate schema and structured data can give search engines and other systems additional context about your website and its content.
Useful, factual content
Clear language, genuine expertise, facts and useful sources are considerably more worthwhile than trying to game AI systems with keyword stuffing.
FAQs & answer-led content
Clear FAQ sections help visitors find answers quickly and give your users, search engines and AI tools concise, well-structured information to understand and reference.
Why choose Upkeep?
Why use Upkeep for WordPress SEO?
Real human expertise
You’ll speak to real UK-based people rather than receiving an automated SEO report with a hundred red warning symbols. We’ll review the findings and explain what they actually mean.
WordPress expertise
SEO doesn’t exist separately from the website. A lot of SEO factors are all tied into how your WordPress website has been built and our WordPress team capable of helping you do something about it.
Plain-English answers
We’ll tell you: what’s wrong, why it matters and
What we recommend doing. Without invented urgency or unnecessary jargon.
No guaranteed rankings
Nobody can honestly guarantee page-one rankings. We’ll tell you what is realistic, what you can control and where we think your time and budget are best spent.
Our reviews
What our clients say
“Our web developments are usually ambitious and complicated, but we are yet to come across a problem they haven’t been able to solve.”
Abbie Dickson-Davies
Head of Marketing, Propp
“Regular face-to-face meetings with the team in Winchester have been important to me, but their swift and professional telephone and email support is also invaluable to any business.”
Jamie Pankhurst
Founder & Managing Director, Wilde Trout
“All parts of the web project were provided on time and to budget, and the team have been a joy to work with.”
Nikki Bream
Group Managing Director, Hazeley Group
“They really understand our charity and our audiences and deliver high quality solutions that meet our goals.”
Kay Mitchell
Head of Communications, WinACC
Get started
Let’s find out what your WordPress website is really telling you.
Maybe your traffic has dropped. Maybe you’ve just launched something new. Maybe there’s a page you’re convinced should be performing better. Or maybe you just want somebody to check that everything is set up properly. Send us your WordPress website address and tell us what’s prompted the enquiry. We’ll take a look and explain the sensible next step.